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Direct Marketing Articles

View over 100 articles on this site. Many are free, but the best ones are $100 each. Just kidding. The best ones are free, too.

Enjoy our FREE DIRECT MARKETING ARTICLES!

Learn how to get more business and make your phone ring with these information-rich direct marketing articles.

Our direct marketing articles can help you…
•  increase your phone calls
•  get you more business
•  inspire a new direct marketing strategy
•  ignite your direct mail campaigns
•  generate even more response
•  And lower your marketing costs…

You’re gonna like it here.  Pull up a chair. Go on – we’ll wait…

 Just look around — there’s some fun stuff, too.  Life’s too short to be serious all the time.  And by the way, we left some of the typos and misspellings in so you picky bastards would have something to complain about. If you noticed a typo and you’re the last person to see it, it’s your fault because hey, you saw it last.  Stick around, we may need someone to blame for some other stuff, too.

Article Links:   Improving Post Card “Glance” Readership

Direct Marketing Ad

Direct Marketing Ad · Jeffrey Dobkin

The 23 Best Lines in Marketing

The Jeff Dobkin 100 to 1 Rule

When To Fire A Customer

Using Surveys as Marketing Tools

Finding Markets through Magazine Directories

Part II of Finding Markets through Magazine Directories – Your PR Campaign made easy!

The Lost Art of a Direct Mail Letter.
How to DESIGN a highly effective, visually stunning letter.

Learn how to get more referrals – Click Here!

Links to a few more of our many Direct Marketing Articles:

Determining Market Size.
A technical marketing article for, you know, geeky marketing people.

Oh, I Forgot to Mention…

This technique will make your next sales call the easiest phone call you’ll ever have to make.

Tips for Increasing Response in Direct Mail

Over the years I’ve gone into hundreds of businesses and asked “What works?” and “What doesn’t?” I’ve written hundreds of direct mail letters and direct mail packages — and have studied thousands more… seeing first hand what works and what doesn’t.  Here are some of my best tips for increasing direct your mail response.

Creating Customer Surveys… to Promote your business

Is it really a survey when you don’t care what your customers think, but use this survey format to cleverly seduce your reader to learn about your new products and to call you.  Sure it is.  More or less.  Read this fun but accurate article to learn out how to create “Hidden-Objective Surveys” and “Key Question Surveys.”

The 15 Page Direct Marketing Plan

This isn’t 15 pages of what to do, these are the 15 pages you need to write to use in your plan.  This is everything you’ll need.  Really…
Just so you can see this isn’t some kind of BS, here are the pieces you’ll need to write: a press release, cover letter, and a short series (2 or 3) of direct marketing sales letters to people who respond to the press release write-ups you’ll receive in magazines and newspapers. In addition, you’ll need an introductory letter to better accounts, plus a longer series of letters to send to your most-likely-prospects in your house mailing list.  15 pages in total – it’s all you need to market most any business successfully.  A unique, most powerful technical marketing article.

 9 Ways to Easily Track Advertising and PR

Clean and simple, learn these advertising tracking techniques in the next 3 minutes.

11 Places to Buy a Direct Mail Mailing List – Part I

Mailing lists represent the unknown factor in the success of each mailing. They are responsible for about 40% of the success of the mailing.  If your list is not correct – your mailing will fail to draw any response.  The better the list, the better your response.  In this, the first of this two-part article set, you’ll learn from our discussion of the types of mailing lists, and our choice of the top two places to buy lists.

11 Places to Buy a Direct Mail Mailing List – Part II

In this second part you’ll learn the other 9 places to buy a mailing list.

Here’s how Jeffrey describes his writing:
“Some of the articles I’ve written are fun and funny; some, so technical and academic… I don’t even like them. All my articles are written to entertain you, with very serious objectives: How To increase your business & make your phone ring.”

Forget Marketing on the Internet

What’s the Internet good for?  Obviously sales… if you’re LL Bean, or Amazon.  But if you’re a small business and you’re trying to sell goods on a home made site you cooked up for $200 on Godaddy – forget it: sales aren’t happening and people aren’t showing up there, either.  So…  how do you make the web good for your business?  Start out by clicking here:  Click Here to Read Article

Our Bookstore:

Now Available – An entire set of Dobkin’s works.  Download entire books and audios, or buy the printed version: books – yea, real ink printed on real paper – at our bookstore.

Get our books by instantly downloading them. Or get the real books by calling and placing an order 610-642-1000.   Don’t forget to order our information-rich audio seminars. All useful and practical direct marketing tips, techniques and methods written and designed to show you how to make your phone ring. How to dramatically increase the response of any campaign.  Please order now—we need the money: we haven’t eaten in days.  Thanks.

Yes!  Take me to your store: Books for Sale

All our articles are written to entertain you, but most of all to help you to make your phone ring. Learn how to increase your direct mail response, make your marketing way more effective than it is, how to get more sales leads—and actually increase sales. Yes, all in a few nights of easy reading. And hey, don’t forget to buy our books, audio and video products, too!  Click Here to be taken to our bookstore.  Shortest bio ever: Jeffrey Dobkin has written 5 books on marketing and direct marketing, and two on humor. He has written over 250 articles, his articles have appeared in more than 300 magazines.  To speak with him call 610-642-1000.  Yep.  Dobkin’s bio summed up in 2 lines.

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