At the intersection of direct marketing, business, and humor there’s a fire hydrant with Jeffrey Dobkin’s scent on it…
Jeffrey Dobkin has written 7 books and over 350 articles on marketing and direct marketing. Some of his articles are fun, and funny… some so technical and academic, he doesn’t even like them. Dobkin’s articles have been published in more than 300 magazines and business newspapers.
Dobkin writes about marketing and direct marketing in a breezy conversational style, but his technical levels run quite deep.
This site is filled with FREE direct marketing articles that are fun, insightful and helpful, along with some highly technical marketing articles that are sure to make your eyes glaze over unless you’re a, you know… marketing geek. Like us.
In his own breezy conversational style, Dobkin covers the site with lean and intense direct marketing ‘How-To’ information. Dobkin describes his writing this way: “My writing is grammatically-challenged, with plenty of spelling errors and typos to give those picky bastards out there something to complain about…”
Enjoy this site… read the articles, learn direct marketing the easy way – the way you never learned in college. Need to increase your sales — yet lower your customer acquisition costs? Dobkin’s sales letter series (Insurance Sales Letters, Financial Advisor Sales Letters, Network Marketing Sales Letters) are the world’s best sales letters, written to a single objective: to make people call you.
We believe every client, every customer — and every relationship starts with one word: “Hello!” His sales letters make that introduction. They’re the best investment you can make in a marketing campaign, designed to make your phone ring.
Want to try your own hand at creating successful sales letters? Read the wonderful direct marketing article How To Write a Great Sales Letter, and continue reading the companion article The Lost Art of a Direct Mail Letter. These to-the-point articles will electrify your direct mail with response.
Dobkin’s books on direct marketing offer lean “How-To” information to help you create and run the most successful marketing campaigns, ads, PR, and direct mail. His articles on PR show you exactly how to use the media – newspapers and magazines – in your favor.
Learn how to find and reach target markets. Learn the correct way to write press releases… and get them published. Find out where and how to buy the best mailing lists for your direct mail. You can also find awful I mean awesome audios and videos of Dobkin’s presentations completely filled with inside secrets of direct marketing along with him telling stale jokes – but who cares, they’re still funny – and the marketing information is intense! Sign up for his newsletter, and buy his products – he needs the money. Actually, you don’t have to buy his products. Just send the money. Thanks.
Relax… kick your shoes off, or… put your shoes back on, grab a beer and some Panama Red and click around to view over 100 articles on this website.
And now a word from our sponsor:
When Jeff’s not working on his own projects, he’s pleased to serve a select client base of customers and friends. Find out what Jeffrey does for clients in his sober I mean somber moments, when he’s not riding his cycle, playing racquetball, or watching TV.
Ask Dobkin about his most effective marketing strategies to find new customers. Talk to him about how to increase the response of your current campaigns – the first consultation is always FREE. Ask him how to negotiate with publishers and get better magazine and newspaper advertising rates: 70%, 80% and 90% off their published rates are possible!
While speaking with Jeff, ask about the custom direct mail letters he writes for clients: from a single letter to full blown direct mail packages with writing, art and graphics, as well as all kinds of print ads, corporate literature, marketing plans, and matching-style copywriting for catalogs. Jeffrey brings clients additional business, sales leads, phone calls and orders.
Please call (610-642-1000) and inquire about his firm’s advertising, marketing and PR services as well as Dobkin’s own brand of analysis of your current direct mail, catalogs, advertisements and campaigns: what you’re doing right, what you’re doing wrong, and what you’re missing. Dobkin also offers consulting services based on his 25 year career in marketing and direct marketing — to increase the effectiveness of any direct mail, advertising and marketing campaigns.
In direct marketing, Dobkin’s analytical marketing audits usually uncover some pretty surprising additional business opportunities. Learn how to get a greater response, more leads, and more phone calls that will increase your sales. Please email Jeff: jeff at dobkin dot com, or call to discuss: 610-642-1000. No cost, certainly no obligation. The first call and consultation are always free. Go ahead — give us a call, Jeffrey always enjoys speaking with customers and friends.