About Jeffrey Dobkin
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Bio, Jeffrey Dobkin
Over 5,000,000 people have read Jeffrey Dobkin’s information-rich, explicit How-To articles on marketing and direct marketing which have appeared in more than 300 magazines and business journals.
Mr. Dobkin’s articles and syndicated columns have appeared in The Business Ledger, The Philadelphia Direct Marketing Association (PDMA) News, Small Business Computing, Direct Marketing Magazine, Inside Direct Mail, Business to Business Marketer, DM News, ASBA Today (American Small Business Association), The National Business Association News, The Savant (SCORE Newsletter), Business Today, Publishers Marketing Association, Managing Small Business, Mail Order Monthly, Savannah Business Journal, The Sacramento Business Ledger, The Business Journal of San Jose, The Business Journal of Santa Rosa, Nexus Magazine, Home Business Magazine, Agency Sales Magazine, Indiana Journal of Commerce and Industry, The Newsletter on Newsletters, Business Gazette of Elkhart IN, SouthTrust Bank Today’s Business, First Commercial Bank About Small Business, First Tennessee Business Review, Information Entrepreneur, Office Systems, Health Insurance Underwriter, The Mortgage Press, The Highlander Newsletter, Florists Review, Senior Market Advisor, Courier Magazine, Brilliant Results, Multichannel Merchant… to name just a few.
Dobkin’s Articles on direct marketing strategies have become so popular he’s on the first page (sometimes achieving the number one position) in natural search rank on Google® for “direct marketing articles”. Many of Jeff’s articles are found on this site.
Jeffrey Dobkin is the author of four books on marketing. The first book, How To Market a Product for Under $500, was published in 1996 sold out; updated in 1998, sold out and updated again in 2002, and 2005. It’s a 400-page, 8-1/2″ x 11,” 2-1/2 lb. reference manual and resource that is now a cult classic. Just $29.95. Updated 2010, in its 6th press run. Purchase here.
His second book, Uncommon Marketing Techniques, is in its third printing. 270 pages of tips and tactics of successful marketing and direct marketing methods. Written in his own conversational, information-rich style, this explicit how-to book contains over 33 of Dobkin’s most requested articles on direct marketing.
Dobkin loosens up in this third book, Direct Marketing Strategies, and mixes his acute sense of humor with this intense and lean collection of “How-To” direct marketing articles. Some are fun and funny, some are academic; all are incredibly helpful at increasing response and making your phone ring. Purchase book here!
Successful Low Cost Direct Marketing Methods is a soup to nuts campaign in marketing. This is a total update to the cult classic, How To Market a Product for Under $500. With full and complete sections on Direct Mail, PR, Advertising, and on traditional Marketing. Purchase here!
Dobkin’s fifth book, Vital Signs, is all humor. It’s a flip-style book; a collection of over 100 really, really funny signs that can be displayed on a desk (with its own built-in pop-up easel) or hung in a car window. Funny. Very funny.
Dobkin’s sixth book, Life’s Too Short, is another book of humor – jokes and quotes about man’s favorite subject. About 240 pages of jokes, one liners and quotes about women. Nothing really bad, but just very, very funny.
Speaking engagements and appearances include: AT&T Teleconferences (4); WVPO Radio – Keystone Broadcasting; CJAD Radio, Montreal; CNBC-TV. interview, WMGK Radio, Philadelphia, PA; Delaware Valley Forum-WPHL-TV; National Innovation Workshops; ABA Marketplace, Nashville, TN; Community Outlook-WPHL-TV; Agora Publishing, San Diego, Baltimore & Atlantic City; Costal Entrepreneurial Council, Wilmington NC; West Phila Incubator Center; Advertising and Marketing Association (x2), Phila Chamber of Commerce, sponsored by AT&T (x2); Direct Marketing Days NY (x3); Scientific, Marketing, & Packaging Conference; The Yankee Entrepreneur’s Workshop (x7); Mailcom(x4), Consultant’s Network; Temple University; Inventors Assistance Group, Santa Clara; DIMA, Chicago; United States Patent and Trademark Office, Phila (x2); Over 25 appearances on The Small Business Advocate Show (33 Markets), University of Pennsylvania Writers Workshop, Edison Inventors Association (x2), the American Society of Inventors (x4), The Business of Marketing Show – Guest Host (25x) WWDB, Philadelphia.
For work Jeff reads over 125 business magazines a month. For enjoyment he reads technical magazines about printing and graphic art. Dobkin is a master graphic artist, and an accomplished fine artist.
Jeffrey lives with his wife and three children (ages 17, 21 and 23 – when they’re not attending college) in a 125-year-old house on the outskirts of Philadelphia in the town of Bala-Cynwyd, PA. He plays racquetball four times a week, and is ranked 1st in Pennsylvania in his age group. He’s also a bicyclist and avid long-time motorcyclist.
For the past 25 years Mr. Dobkin has owned a direct marketing agency and consulting practice specializing in writing direct marketing material for clients, analyzing their mailing packages and tuning up marketing plans. Services include copywriting letters, catalogs, web content, brochures, radio and TV scripts.
His firm also offers art and business graphics; specializing in print ads and complete direct mail packages and campaigns. Dobkin also analyzes print campaigns, DR-TV ads, literature and direct marketing packages. He writes marketing plans, analyzes marketing strategy, and performs marketing audits. He can be reached at The Danielle Adams Publishing Company, Box 100, Merion Station, PA 19066. 610-642-1000 rings on his desk. To ask a quick question or get his attention, email him. Or call.
Jeffrey Dobkin —
· Board of Directors, National Mail Order Association
· President, American Society of Inventors
(Past Board of Directors, American Society of Inventors, 14 years)
· Past Board: United Inventors Association
· Judge: By Kids for Kids (Invention)
· Judge: Carver Invention Fair (Temple University)
· Past Man of the Year, Suburban Life Magazine
· Founder, The Brain Injury Foundation
· Fox Business School (Temple University), Graduate-Student Mentor
· Judge, Temple University Business Plan Competition