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Insurance Marketing

Get Instant Access to 26 Cover Letter Templates

Get Started Today! Click Here for Immediate Access to 26 Sales Letters!

See a list of Jeffrey Dobkin’s articles on how to sell insurance through direct mail:
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 Articles About Insurance

This website is jam-packed with How-To articles on successful insurance marketing methods.  Learn how to write highly responsive sales letters that make customers call you.  Read intense direct marketing articles that show you how to get incredible response from your mailings.  Insurance Sales Letters – How to Write Highly Responsive Letters.

Read articles on effective insurance marketing, then see how to put these successful practices to work for you.  Get more response, more phone calls and more business – all in the next few weeks!  Learn how to write highly responsive sales letters in a few nights of easy reading.

If you have trouble with writing, or are just too busy to write a full series of sales letters — we can help:  Get our full set of 26 masterfully written, designed and field  tested sales letters… for under $300.  Earn your money back with the first phone call you receive!

Fact: face to face selling is the most effective way to sell insurance.  Next is making phone calls.  But frankly, cold calling sucks – and who has time for that in today’s fast-paced world?  Here’s good news: In direct mail you can mail 5,000 letters in one day and generate an awesome response, get a truckload of calls from a warm market of people who are already interested… and looking for a few great reasons to buy from you.  With the right direct mail campaign you can build sales – and an entire client base – in a just a few weeks.  If you do it correctly.

Our Awesome Insurance Sales Letter templates have one job: to get people to call you.  Our direct mail letters offer you a complete marketing campaign. In fact, you can create an entire successful insurance sales campaign in a single evening!

· Get more response than you ever thought possible!
· Make customers, referrals and prospects call you!
· Enjoy Instant Success!  Why struggle with writing  – our letters are tested and proven to work.
· Have people call you – speak with people who are interested in your insurance offers!

Check us out: View a FREE Sample Insurance Letter!
— See exactly why our Awesome Insurance Sales Letters increase calls!

— Every sale you make starts with one word: “HELLO!”
· The goal of each letter is to have people call you!
· Many agencies have have become hugely successful solely by mailing these letters.  That’s ALL the marketing they do!
· Drive people to your website.  Mail letters to get views and traffic to your site.
· Use our Awesome letters on your website or in an email.  Yes, they’re that effective at making people call you!
· Kick up your response and write more business.  Since our letters don’t sell any particular products, they work with ALL types of insurance and all insurance products!

Throughout this website you’ll find direct marketing articles on how to sell insurance, and lots of articles on how to write highly responsive insurance sales letters.  Read the articles on increasing phone calls from your direct mail campaigns, enjoy the articles on marketing insurance with post cards and the informational marketing article: 15 Things to Say on a Post Card.  All of our insurance marketing articles on using direct mail are specific to helping you succeed in any insurance sales programs.

Get More Referrals!

Referrals are the life blood of insurance agencies.  Click Here to read this article on Referrals to learn how to get more referrals.

Or visit our article and see a FREE Sample of our own “Thank you for your Referral” letter

So how else can you use letters to increase business, and to keep your customers your customers, longer?  Visit The Strategic Use of Letters. Another original article by Jeffrey Dobkin

Thanks for visiting our site.  If you’re interested, you might have noticed we sell an amazing set of highly responsive Insurance Sales Letters.

Here’s the difference between our Awesome Insurance Sales Letters and everyone else’s insurance sales letters: Much Higher Response!
You see, our letters don’t sell insurance.  Yes, that’s right – we have a different objective.  Our letters are written and designed to make the phone ring, not to sell insurance!  People don’t read your letter and buy insurance.  People read your letter and call you.  Then YOU sell insurance.

In fact, every sales letter we write has ONE GOAL: to make your phone ring.  We design and write every letter, every paragraph, every line to increase your  phone calls. That way we give you the opportunity to sell insurance yourself – to a warm market.  Mail our letters and you’ll get a high response from a flood of people who are already interested in speaking with you!  We think our clients are much better at selling insurance than our sales letters could ever be — so we give them that opportunity.

Simple. Yet most of the writers of other insurance industry letters seem to forget.  There’s no “Buy” link in a letter.  There are no prices in the letter.  There’s no coverage outlined, no forms to fill out, and readers aren’t approved. We feel if the letter is successful, the reader calls. Period.  So we’ve written all our letters to make people call.

If one of our letters doesn’t make your phone ring, we feel the letter failed.  So we use every trick we’ve learned in our 25 years in direct marketing and copywriting – to make that one extra reader pick up the phone and call you.

See for yourself…  So that you can see the look, feel and quality of our insurance  sales letters – and get an idea of why our sales letters are so effective and highly responsive – we’ve included a FREE SAMPLE insurance sales letter for you to see… and study!  (You get full licensing rights to use this letter when you purchase the series of our Awesome Insurance Sales Letters templates!)  All of our sales and marketing letter templates are personally written by master direct response copywriter, Jeffrey Dobkin. To purchase our Awesome Insurance Sales Letters please click here!


Unsolicited Testimonial: 

Hey Jeff!

Just wanted to touch base with you. The letter is working well for us. We got about 8 calls on the original 100 that we sent. We would have gotten more, except our competitor immediately played damage control and contacted customers to bad mouth us. However, we sent 400 pieces to Pennsylvania last week and have gotten 7 calls so far. We are going to be sending another 700 or so this week. So, just to let you know, it is working well for us so far.

Also, I was going to ask you if you have ever written anything for the mortgage industry? It is another industry that we specialize in and we’d like to be able to target mortgage professionals in the near future. Thanks!!

George S.
Tempe, AZ 85282