SAMPLE LETTERS — Please scroll down to see samples of letters we’ve written for a few of our clients.
This way you can get a feel for our letter style, pace, our clear call-to-action, and design. All our letters are written to achieve one goal: to make your phone ring. We believe every client, every sale begins with ONE WORD: HELLO.
Over the years we’ve seen how effective our letters are for our clients. Now we put our money where our mouth is — and we’ll let you decide. Check out the many sample letters throughout our website.
Then call us on it!
If you need letters written to make your phone ring, here’s our phone number: 610-642-1000.
FREE REVIEW… of Your Letters:
If you have a letter you’ve written that you’d like us to look over, please ask for our FREE letter review.
We’ll look it over and evaluate it.
Then rate your letter’s effectiveness. If you need a little help, we’ll let you know of any corrections or changes to make it better – free. We’ll make relevant suggestions on how to make your sales letter more responsive. FREE.
Yes, it’s really FREE.
We review quite a lot of letters (and ads) for clients and friends.
After 25 years in the direct marketing industry, it’s easy and fun for us and our analysis is unusually accurate!
Frankly, it’s wonderful to see other writers work — some of it is amazingly great. Some are more creative than ours. If we think your letter will work well as written we’ll give your the blessing of the Pope (Pope Dobkin!). If not…
Unfortunately, as you can imagine…
A lot of letters we review couldn’t sell bait to a fisherman. That’s OK. We have a big red pen and we like using it. We edit severely (just as we do on our own letters). We show people where they’ve gone wrong, what they’ve done right, and make recommendations of what to do next.
If the letter we review is awful: If there are too, too many “not-interesting parts” and paragraphs that “don’t point the reader to respond” in a letter, we just tell clients it sucks and to start again with something fresh and new. In a nicer way, of course.
The mistake we see most often?
A weak call to action. We believe you should tell readers what you want them to do several times throughout the letter.
We also feel generating a phone call should be your letter ‘objective.’ No call = no sale.
Each page of your letter should be written and designed to generate a phone call. We feel the letter fails if the reader doesn’t call.
By now we’ve heard every excuse why clients failed to ask for a phone call more than once: “They’ll never buy from us if we’re too pushy!” “Asking the reader to call more than once in the letter is too repetitive.” “I just drank half a bottle of bourbon and feel like I’m gonna pass out!” OK, maybe that last quote was from my secretary just now, but you get the idea – most people feel asking the reader to call in their letter too many times can be cumbersome.
I get it. But… asking the reader to call several times can also increase the response — a lot! So… it can be worth it!
If you think asking the reader ‘to call’ two or three times in your letter is too clunky, see how we did it: Check out our 16-call printer’s letter!
We wrote and designed this sales letter with the word “Call” 16 times in the letter. Yes, really! Take a look! Additionally we gave the phone number 6 times. If we can write “Call” in a letter sixteen times this smoothly, and give the phone number six times, you can write it in your letter twice — or maybe three times… or more. Go ahead – check out the The Jeff Dobkin 16-Call Printer’s Letter. We’ll wait…
Sample Sales and Prospecting Letters we’ve created for clients —
We created this very successful direct mail letter series for a client who owns a printing and mailing house.
The following letter is the first sales letter we created for a client printer. It was so successful he asked us to write a few more letters for him. The second letter in the set, Letter 2, was a more involved two-page direct mail letter highlighting his capabilities and services. The first two letters were so effective, he asked us to write an additional marketing letter.
This last letter in the series brought in additional calls and increased response – way off the charts from any mailing he had ever sent. Each sales letter in the series was tremendously effective for our client. Since the letter series was written in such a friendly, conversational copy platform, readers felt ultra-comfortable calling him, and additionally buying their printing and mailing services from him. These letters are information-intense and yet were written in the wonderful style of my client’s own personality I discovered after several hours of interviewing him on the phone.
The client who assigned me to write and design these cover letters was the President of a mid-sized printing and mailing house in Chicago. Although we never met in person, he was awesome to work with by phone and email. This series was very successful for his firm.
For additional samples of letters, brochures and direct mail packages written and designed by Jeffrey Dobkin please see a few on this page, or click around the left-hand navigation bar to view other letter samples. Thanks.
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Make your phone ring: Here are some sample letters from the series of letters we’ve already written for you:
Insurance Sale Letters: See a sample cover letter from the series of letters we’ve written for insurance agents. We believe every customer, every sale starts out with one word: “HELLO!” We provide that introduction, the goal of each of our letters is to make people call: FREE Sample Insurance Sales Letter!
For our Network Marketing and MLM friends, view a sample letter from that series of letter templates: Awesome Network Marketing Letters: Sample Letter!
If you’re a Financial Advisor… can you lend me $10,000. Just kidding. Make that $100,000. Hey, if you’re also looking to generate more phone calls from your mailings – and start converting people to “HELLO!” from the letters you send, please look over a Sample Letter from our Financial Advisor Sales Letter series – it’s awesome.
Our goal for these letters: to double, triple the response and phone calls from your direct mail. Some letters pull 5 times, 10 times more response than prospecting letters our clients were mailing! Yes, really! Check out our free sample letters – we’ll wait right here. Thanks.
Thanks for visiting our website. We know there are thousands of other websites you could visit – we appreciate you coming here. Thank you. From Jeffrey Dobkin and the editorial team at The Danielle Adams Publishing Company.